The Two Side of Why You Should Accept Payments Online
There are two schools of thought about why online business owners should accept payments online. One plays up the postive aspects of merchant services — they drive additional traffic and repeat business, they boost sales and profits and they confer a certain legitimacy. But the flip side to that is consumers who shop online and come across a site that does not accept credit cards is a site that is going to get passed by. When a customer makes a purchase they are casting a “yes” vote. When they leave without buying they are casting a “no” vote.
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